“Llum” (pronounced "loom") is the Catalan word for light: the pure, creative energy in every child—the glow of personality and individual style.
It’s also the name of Philly-based designer Amanda Reichert’s clothing label for “bright young things”.
Llum clothing is made for play, but still very much dressed. It moves effortlessly from the sandbox, to the ice cream truck, to the main event with plenty of style and no fuss. Reversible, adjustable, and interchangeable pieces extend wear and enjoyment.?? Inspired by the interplay of earth and sun, in colors, subdued or flamboyant.
Llum strives to create harmony through comfort and simplicity. ??We believe in the creative and sustaining light within every child, and in clothes that allow children simply to be, beautifully.
